PS20 Speaker Profile

K Shankar

Vivek Bhargava

CEO
DAN Performance Group

Vivek Bhargava is CEO, DAN Performance Group. A digital entrepreneur and one of the most respected digital evangelists in the country; Vivek heads all the digital performance agencies of Dentsu Aegis Network and is responsible for their growth and expansion of the DAN Performance Group through additional acquisitions in the performance space. A frontrunner in the digital revolution in India, Vivek believes ‘digital’ is much more than mere marketing medium – a catalyst and multiplier across every aspect of business. Prior to this, Vivek was the CEO at iProspect India, a part of the Dentsu Aegis Network.


Vivek began his entrepreneurial journey in 1997 when he founded Communicate 2. The company joined hands with iProspect from the Dentsu Aegis Network in 2012 and led the new entity, iProspect Communicate 2, as Founder and Managing Director. The company was rebranded as iProspect India at the end of 2015 with Vivek as CEO until 2016, when he assumed the present position. DAN Performance Group includes iProspect India, SVG Media, Sokrati and DAN Consult. While iProspect India and Sokrati are leaders in digital performance business, SVG leads when it comes to digital marketing and DAN Consult is a consulting arm helping companies grow revenue using digital.


Career highlights:

  • Donned the role of an investor in the reality television show The Vault which funds innovative start-ups by promising entrepreneurs instantly. He has invested in companies like Foodebaba, Awesummly, Chimera, Eon Energy, Sarva Yoga, Neveshi Box.ai. Empowerji, Spinart, etc.

  • TEDx speaker – has delivered two talks in the past on “How money can buy happiness” and “Happiness is a muscle”.

  • Regular orator at global events such as ad:tech, SES, SMX, I-com and the Apex Digital conferences in India. Has also been invited for guest lectures by various institutes of repute, including IITs and IIMs.

  • Co-Chair at SEMPO APAC and on the advisory board of industry bodies like ad:tech, DMAi and DMTI, he is also a member of Young Presidents Organisation and Entrepreneurs’ Organisation (EO) Mumbai.

  • Has been awarded in individual capacity for invaluable contribution to the digital marketing fraternity on several occasions, most notably ‘Marketer of the Year’, and named one of the top 50 digital icons of India.

  • Under his able leadership, iProspect India has won over 100 industry awards in India and globally.

  • Owner of team Empowerji Challengers in the Ultimate Tennis Table league, the country's first-ever professional table tennis league.

  • Co-Owner of Mumbai Games team “Flying Falcons” which won the Gold in Season 1 and owner of team Mumbai Super League team King Pong, which also won gold in the Season 1.

Vivek is an accomplished national level table tennis player and has won multiple laurels in the sport worldwide, including 2 silver medals in the 39 + nationals in 2018 and multiple Gold Medal in the Maharashtra State Championships. He is also an avid chess player and an amateur paragliding pilot. A complete travel buff and lover of new experiences, Vivek has travelled to more than 55 countries in the world on various projects and tournaments.

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