PS20 Speaker Profile

D Shivkumar

Vivek Krishnani

MD
Sony Pictures Entertainment India

One of the youngest leaders in the film industry, Vivek Krishnani is the Managing Director of Sony Pictures Entertainment India.


Vivek is credited with ramping up the local production and distribution slate of Sony Pictures Entertainment under his leadership having delivered two back to back hits in 2018 with Akshay Kumar starrer Pad Man and Amitabh Bachchan-Rishi Kapoor starrer 102 Not Out.


Some of the key highlights of Vivek’s career include, his stint as Senior Vice President at MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution of the biggest break out hit of 2015- Shoojit Sircar’s Piku that top lined Amitabh Bachchan, Deepika Padukone and Irrfan Khan.


Vivek was also part of the original leadership team of Fox Star Studios where he headed Distribution, Marketing and Syndication. He along with his team, successfully released films like Avatar, Ice Age series, X-MEN Series, Life of Pi, Slumdog Millionaire, My Name is Khan, Bol Bachchan, Jolly LLB amongst others.


Prior to his stint in movies, Vivek served with Turner Entertainment Networks Asia as Executive Director, Marketing for Asia Pacific region and was based in Hongkong.


He was responsible for Marketing and Interactive strategy for the entertainment channels for Turner Entertainment (Cartoon Network, POGO, Boomerang and TCM) with a strong focus on ROI.


He was a member of the team that was responsible for the launch of POGO channel in India.


Two other highlights of Vivek’s career have been his time at Radio City, where he was in charge of marketing & strategic planning and was part of the start-up team that set up the radio station in 4 cities. Prior to Radio City, Vivek was a member of the strategic planning and marketing team at Star Plus and was involved in the transition of Star Plus from an English to a Hindi language channel and for the launch of the popular game show “Kaun Banega Crorepati”, Kyunki Saas Bhi Kabhi Bahu thi and many others.


This was preceded by a stint in Lintas Advertising (now called Lowe) working on the biggest mass market detergent franchise brand – Wheel of Unilever India (erstwhile HLL).


With over two decades of marketing, distribution and syndication experience, across films, television and radio industry, Vivek is currently steering the SPEI studio towards building the local films production (in Hindi and other languages), acquisition and distribution business in India apart from overseeing revenue maximization of the Hollywood releases while looking at initiatives that support revenue growth in India.


A foodie who is also an avid traveller with a keen interest in spirituality, Vivek is based out of Mumbai. He holds a management degree from Jamnalal Bajaj Institute.


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